Worshipful Company of Marketors

rdf:langString Worshipful Company of Marketors

rdf:langString Worshipful Company of Marketors

rdf:langString Plaisterers Hall, EC2

rdf:langString Dr Trevor Brignall

rdf:langString Mercatura Adiuvat Omnes - Marketing benefits everyone

rdf:langString The Worshipful Company of Marketors is one of the 110 livery companies of the City of London. The company was founded in 1975. The Marketors' Company ranks ninetieth in the order of precedence for livery companies. Its church is St Bride's Church. Marketing as a recognised professional skill standing in its own right is relatively new, and the idea for a city guild for senior marketing professionals first came about in 1969. A working party was set up in 1973 and several senior fellows of the Institute of Marketing subsequently helped gain the support of the Court of Aldermen in the City of London for establishment of a guild. Reginald Bowden, chairman of the working party, became Founder Master, serving from 1975 to 1978. On 14 April 1978 letters patent were presented to the Guild of Marketors and it became a livery company. Reginald Bowden was followed as Master by several other members of the initial working party. The company is governed by a Court of Assistants. Each year the court elects from its ranks a Master together with a Senior, Middle and Junior Warden. The court is responsible for policy, strategy and overall management of the company, and appoints a clerk to manage its day-to-day affairs. The company's membership is drawn from senior marketing practitioners and marketing services experts, together with recognised marketing academics. The company is a member of the Financial Services Group of Livery Companies, the other 11 members of which are the Worshipful Companies of Chartered Accountants, Actuaries, Arbitrators, International Bankers, Chartered Secretaries and Administrators, Insurers, Information Technologists, City of London Solicitors, Management Consultants, Tax Advisers, and World Traders.

rdf:langString Marketing