Worm (marketing)
http://dbpedia.org/resource/Worm_(marketing) an entity of type: Software
The "Worm" is a market research analysis tool developed by the Roy Morgan statistics company (known than as Roy Morgan Research, who called it "The Reactor"), with the purpose of gauging an audience's reaction to some visual stimuli over some time period. The name "worm" describes its visual appearance – as a line graph snaking up or down, usually depicted on TV during live political debates
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Worm (marketing)
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983615
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1078966760
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The "Worm" is a market research analysis tool developed by the Roy Morgan statistics company (known than as Roy Morgan Research, who called it "The Reactor"), with the purpose of gauging an audience's reaction to some visual stimuli over some time period. The name "worm" describes its visual appearance – as a line graph snaking up or down, usually depicted on TV during live political debates
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3352