Social norms approach
http://dbpedia.org/resource/Social_norms_approach an entity of type: VideoGame
The social norms approach, or social norms marketing,is an environmental strategy gaining ground in health campaigns.While conducting research in the mid-1980s, two researchers, H.W. Perkins and , reported that students at a small U.S. college held exaggerated beliefs about the normal frequency and consumption habits of other students with regard to alcohol. These inflated perceptions have been found in many educational institutions, with varying populations and locations. Despite the fact that college drinking is at elevated levels, the perceived amount almost always exceeds actual behavior. The social norms approach has shown signs of countering misperceptions, however research on changes in behavior resulting from changed perceptions varies between mixed to conclusively nonexistent.
rdf:langString
rdf:langString
Social norms approach
xsd:integer
2711536
xsd:integer
1111493706
rdf:langString
The social norms approach, or social norms marketing,is an environmental strategy gaining ground in health campaigns.While conducting research in the mid-1980s, two researchers, H.W. Perkins and , reported that students at a small U.S. college held exaggerated beliefs about the normal frequency and consumption habits of other students with regard to alcohol. These inflated perceptions have been found in many educational institutions, with varying populations and locations. Despite the fact that college drinking is at elevated levels, the perceived amount almost always exceeds actual behavior. The social norms approach has shown signs of countering misperceptions, however research on changes in behavior resulting from changed perceptions varies between mixed to conclusively nonexistent.
xsd:nonNegativeInteger
37078