Newspoll

rdf:langString Newspoll

rdf:langString Newspoll

rdf:langString Newspoll

rdf:langString Newspoll Logo Transparent.png

rdf:langString research

rdf:langString Newspoll is an Australian opinion polling brand, published by The Australian and administered by international market research and data analytics group, YouGov. Newspoll has a long tradition of predicting Australian Federal Election results, both federal and state. Until May 2015, Newspoll was a market research and polling company, part owned by News Corp Australia. In May 2015 administration of Newspoll was transferred to Galaxy Research. In December 2017, Galaxy Research was acquired by YouGov. Newspoll's surveys of voting intention are published exclusively in The Australian. As founding members of the Australian Polling Council, YouGov adheres to its standards of transparency and ethical behaviour. This includes publishing methodology statements which can be found here au.yougov.com/news/2021/05/18/apc/ Newspoll was established in 1985 as a joint venture between News Limited and Yann Campbell Hoare Wheeler, which later was purchased by Millward Brown during the 1990s leading to the current ownership structure. In 2015 this company was wound up with The Australian announcing that henceforth Newspoll would become a polling brand administered by Galaxy.The transfer of operation to Galaxy came with a significant change in polling methods, from live telephone interviews to a mix of online and automated telephone interviews. However, the wording of Newspoll questions remained the same. In the first major test of this methodology, Newspoll conducted by Galaxy Research was the most accurate national published poll at the 2016 Australian Federal Election. A further change occurred in November 2019, with YouGov switching to entirely online polling.