NXT (WWE brand)

rdf:langString NXT (WWE brand)

rdf:langString NXT

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rdf:langString We Are NXT.

rdf:langString NXT is a brand of the American professional wrestling promotion WWE that was introduced on February 23, 2010. Brands are divisions of WWE's roster where wrestlers are assigned to perform on a weekly basis when a brand extension is in effect. Wrestlers assigned to NXT primarily appear on the brand's weekly television program, NXT. The brand serves as a developmental territory for WWE's two main brands, Raw and SmackDown, which are referred to as the main roster. Due to its status as the company's developmental territory, NXT operates regardless if there is a brand extension in effect or not. In its original incarnation, NXT was a reality-based television show in which rookies competed to become a star in WWE. In 2012, NXT was relaunched as a separate brand and replaced the now-defunct Florida Championship Wrestling (FCW) as WWE's developmental territory. Primarily holding its events in the Orlando, Florida area since its relaunch, the brand would be expanded upon over time, having embarked on national and international tours. Wrestling critics and fans came to view NXT as its own distinct entity during this period, with the brand's shows being praised for their high-quality matches and storylines. WWE would promote NXT as its third main brand in September 2019, when its eponymous weekly series was expanded to a two-hour format and moved to USA Network. The brand faced direct Nielsen ratings competition from All Elite Wrestling's flagship show, Dynamite, during this period as part of the "Wednesday Night Wars". In April 2021, NXT's television series moved to Tuesday nights, and the brand would relaunch under the "NXT 2.0" banner later that September, reinstituting its original function as a developmental territory. A year later, the brand would revert to its original "NXT" name. In addition to NXT's main television program, the brand's wrestlers also appear on the supplementary show, Level Up. From 2014 to 2021, the brand held its major events under the NXT TakeOver series, but this event series was discontinued with the rebranding to NXT 2.0. WWE also operated a subsidiary brand under NXT called NXT UK, which was based in and produced for wrestlers in the United Kingdom; the brand is currently on hiatus and will relaunch in 2023 as NXT Europe to include all Pan-European countries. Another subsidiary brand, 205 Live, existed under NXT from 2019 until 2022 when 205 Live was dissolved.