Honda Battle of the Bands

rdf:langString Honda Battle of the Bands

rdf:langString The Honda Battle of the Bands (sometimes abbreviated The Honda or HBOB) is an annual marching band exhibition in the United States which features performances by bands from historically black colleges and universities (HBCUs). Sponsored by the American Honda Motor Company, the Invitational Showcase took place in the Mercedes-Benz Stadium in Atlanta, Georgia in late January from 2003 to 2020. In 2022, it was announced HBOB selected Alabama State University in Montgomery, Alabama to be the first ever HBCU campus to host the in-person event in February 2023. The Honda Battle of the Bands Celebration Tour takes place between the months of September and November at regular season football games, although Honda Battle of the Bands (and its abbreviations) is often intended to refer only to the invitational showcase, which first took place in 2003. Seemingly contradictory to the name, Honda's "battle" is not a competition in the traditional sense; that is, no winner is crowned during the event. Rather, the bands compete for the favor of the audience, each other, and the greater community. The event is historically the most popular collegiate marching band event in the nation, drawing over 50,000 fans and spectators annually.