Experience Economy
http://dbpedia.org/resource/Experience_Economy
체험경제(Experience Economy)는 소비자들이 단순히 상품이나 서비스를 제공받는 것이 아닌 상품의 고유한 특성에서 가치 있는 체험을 얻는 것을 뜻하며, (B. Joseph Pine II)와 (James H. Gilmore)가 1998년에 출판한 〈체험경제(The Experience Economy)〉에서 처음 사용되었다. 파인과 길모어는 기업이 고객에게 가치있는 체험을 선사해야 하며, 그 체험 자체가 하나의 상품이 될 것이라고 주장했다. 이들은 개인의 참여형태와 환경 정도에 따라 크게 네 가지의 체험요소로 구분했으며, 오락적 체험요소, 교육적 체험요소, 미적 체험요소, 일탈적 체험요소이다. 체험경제는 경제 분야에서 처음으로 사용되었으나, 관광, 건축, 간호 등 다른 분야에서도 사용되고 있다. 또한 체험경제는 과 밀접한 관계를 가진다.
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Belevingseconomie of beleveniseconomie (Engels: experience economy) is een economie,waarin niet zozeer een product of een dienst centraal staat, maar de met een product of dienst samenhangende beleving of ervaring.In 1998 introduceerden B. Joseph Pine II en James H. Gilmore deze term in hun boek Welcome to the experience economy.
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The Experience Economy is the sale of memorable experiences to customers. The term was first used in a 1998 article by B. Joseph Pine II and describing the next economy following the agrarian economy, the industrial economy, and the most recent service economy. The concept had been previously researched by many authors. Although the concept of the experience economy was initially focused in business, it has crossed into tourism, architecture, nursing, urban planning and other fields. The Experience Economy is also considered the main underpinning for customer experience management.
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Upplevelseindustrin är ett samlingsbegrepp för människor och företag vars huvuduppgift är att skapa och/eller leverera upplevelser i någon form. Det svenska begreppet upplevelseindustri har sitt ursprung i boken av B. Joseph Pine II och James H Gilmore. En annan viktig person för själva upplevelseindustribegreppet är sociologen Richard Florida. Internationellt används ofta begreppet creative industries eller cultural industries. De definieras dock lite annorlunda, bland annat ingår inte alltid måltidsupplevelser. Ett företag som anses vara föregångare och lite av en ursprungskälla inom upplevelseindustrin är Walt Disney Company med deras nöjesparker. I parkerna skapas händelser och aktiviteter för att ge kunden lycka ("We want to create happiness" ref. Walt Disney).
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Experience Economy
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체험경제
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Belevingseconomie
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Upplevelseindustri
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191191
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1109084967
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The Experience Economy is the sale of memorable experiences to customers. The term was first used in a 1998 article by B. Joseph Pine II and describing the next economy following the agrarian economy, the industrial economy, and the most recent service economy. The concept had been previously researched by many authors. Pine and Gilmore argue that businesses must orchestrate memorable events for their customers, and that memory itself becomes the product: the "experience". More advanced experience businesses can begin charging for the value of the "transformation" that an experience offers, e.g., as education offerings might do if they were able to participate in the value that is created by the educated individual. This, they argue, is a natural progression in the value added by the business over and above its inputs. Although the concept of the experience economy was initially focused in business, it has crossed into tourism, architecture, nursing, urban planning and other fields. The Experience Economy is also considered the main underpinning for customer experience management.
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체험경제(Experience Economy)는 소비자들이 단순히 상품이나 서비스를 제공받는 것이 아닌 상품의 고유한 특성에서 가치 있는 체험을 얻는 것을 뜻하며, (B. Joseph Pine II)와 (James H. Gilmore)가 1998년에 출판한 〈체험경제(The Experience Economy)〉에서 처음 사용되었다. 파인과 길모어는 기업이 고객에게 가치있는 체험을 선사해야 하며, 그 체험 자체가 하나의 상품이 될 것이라고 주장했다. 이들은 개인의 참여형태와 환경 정도에 따라 크게 네 가지의 체험요소로 구분했으며, 오락적 체험요소, 교육적 체험요소, 미적 체험요소, 일탈적 체험요소이다. 체험경제는 경제 분야에서 처음으로 사용되었으나, 관광, 건축, 간호 등 다른 분야에서도 사용되고 있다. 또한 체험경제는 과 밀접한 관계를 가진다.
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Belevingseconomie of beleveniseconomie (Engels: experience economy) is een economie,waarin niet zozeer een product of een dienst centraal staat, maar de met een product of dienst samenhangende beleving of ervaring.In 1998 introduceerden B. Joseph Pine II en James H. Gilmore deze term in hun boek Welcome to the experience economy.
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Upplevelseindustrin är ett samlingsbegrepp för människor och företag vars huvuduppgift är att skapa och/eller leverera upplevelser i någon form. Det svenska begreppet upplevelseindustri har sitt ursprung i boken av B. Joseph Pine II och James H Gilmore. En annan viktig person för själva upplevelseindustribegreppet är sociologen Richard Florida. Internationellt används ofta begreppet creative industries eller cultural industries. De definieras dock lite annorlunda, bland annat ingår inte alltid måltidsupplevelser. Ett företag som anses vara föregångare och lite av en ursprungskälla inom upplevelseindustrin är Walt Disney Company med deras nöjesparker. I parkerna skapas händelser och aktiviteter för att ge kunden lycka ("We want to create happiness" ref. Walt Disney). Inom EU anses cirka 5,8 miljoner arbeta inom upplevelseindustrin.
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9990