World Sport Group

rdf:langString World Sport Group

rdf:langString World Sport Group Holdings

rdf:langString Seamus O'Brien

rdf:langString World Sport Group Corp Logo.png

rdf:langString AFC Marketing Limited

rdf:langString Sports marketing, sports events, sport sponsorship

rdf:langString Sports Marketing & Management

rdf:langString World Sport Group

rdf:langString Headquartered in Singapore, World Sport Group was a sports marketing, event management and media company in Asia, with a roster of golf, association football and cricket events. World Sport Group manages almost 600 days of sports events annually, across more than 30 countries in the region. In 2015 it was merged into the Lagardère Sports and Entertainment division of Lagardère Group (which was the parent company from 2008 to 2020), renamed as Lagardère Sports Asia. World Sport Group was the exclusive marketing partner of the Asian Football Confederation (AFC), the ASEAN Football Federation (AFF), and a major stake-holder in Asian golf as organizers of the Barclays Singapore Open and the . The Group also managed global cricket player Sachin Tendulkar and had formed a partnership with the Board of Control for Cricket in India (BCCI) for the ground and title naming rights for the Indian National Team's domestic matches. In partnership with Sony Corporation, the Group was awarded the global media rights for the Indian Premier League (IPL), the Twenty20 cricket competition. The 10-year deal was valued at over US$1.6 billion. The Group was also a member of the Singapore Sports Hub Consortium, the group that won the bid in 2018 to build, operate and manage a sports, entertainment and lifestyle hub in Singapore that was due for completion in 2011. With the sale of Lagardère Sports to H.I.G. Capital, World Sport Group assets are now managed by revived Sportfive.