Wedding videography

rdf:langString Wedding videography

rdf:langString Wedding videography is a video production that documents a wedding on video. The final product of the videographer's documentation is commonly called a wedding video. It is also referred to as a wedding movie, or a wedding film. Wedding videography can trace its roots back to before the invention of the modern video camera through 8mm and 16mm films. When film was the only way to capture moving pictures, a few enterprising individuals would take the family 8mm camera and film the weddings of friends and family. These film cameras had a major limitation in the form of 4-minute load times. After exposing 4 minutes of film, the operator would have to load a new film cartridge. The high cost of processing and the fact the majority of them could not record sound to the film further limited the industry. However, there were still a few individuals who were able to turn the documentation of weddings into a business. In 1967 Sony introduced the first Portapak, the Sony DV-2400 Video Rover. With the introduction of these first camcorders, wedding video documentation evolved from something only for the rich into something for the masses. Early adopters were primarily hobbyists who at first started recording the weddings of friends and family, then went on to do jobs for pay. The early days of professional wedding videography were marked by primitive technology and technique, with the equipment generally producing low image quality. Cameras required bright lights, had fuzzy pictures, poor color saturation, and single-channel, poor quality audio. The cameras were bulky, with a separate unit that connected to the video recorder via a cable, severely limiting the videographer's movement. In post-production, many wedding videos were not edited. Generation loss was also a limiting factor because of the nature of analog video tape. In the late 1980s and early 1990s, the state of the industry began to improve. Videographers began to form regional and national organizations, the largest, currently active organization being the Wedding and Event Videographers Association International (WEVA). Manufacturers created a market between the professional video camera and video camera consumer levels, known as the prosumer, which met the needs of this niche market. Towards the mid-1990s, the manufacturers introduced digital cameras, removing the last of the technological barriers that had impeded wedding videography since it was established. The cameras were small, mobile, worked even better than the already good analog cameras on the market in low light situations, and allowed the videographer to be discreet and not an intrusion to the events. Post-production creativity took a major leap forward with the introduction of advanced tools like the Newtek Video Toaster in the early 1990s. This led to the introduction of other relatively inexpensive non-linear editing systems (NLE), which offered the editor many more creative options. But the delivery method still relied on an analog viewing system, VHS video tape. This changed in the late 1990s with introduction of the recordable DVD. Weddings and events were now recorded digitally, edited digitally, and delivered digitally, greatly improving the image quality. By the late 1990s, wedding videography had expanded beyond documentation of weddings. The majority of wedding videographers preferred to add the additional term of "event" to their description of service. New offerings, such as Love Stories, Photo Montages (a retrospective collection of photographs set to music), music videos, family biographies, anniversaries, Bar and Bat Mitzvahs, graduations, and many other one-time events were also being documented in large numbers on video. The general skill level of the industry's members improved and post-production capabilities reflected the standards of commercial productions.