Terrible Towel

rdf:langString Terrible Towel

rdf:langString center

rdf:langString I found Terry Bradshaw seated on a stool at his locker, reading the farm reports. "How do you feel about the Terrible Towel?" I asked him. He looked up and said, "Huh?" I check him off as a yes...I reported back to Ted Atkins that the Steelers overwhelmingly approved of the Towel.

rdf:langString Myron Cope, Double Yoi!

rdf:langString The Terrible Towel is a rally towel associated with the Pittsburgh Steelers, an American football team in the National Football League (NFL). The Terrible Towel has spread in popularity; for example, fans take their Towel to famous sites while on vacation. The Towel has been taken to the peak of Mount Everest, and even into space on the International Space Station. It is widely recognized as a symbol of the Steelers and the city of Pittsburgh. Proceeds from sales of the Towel have raised over US$6 million for Allegheny Valley School, which cares for people with mental disabilities and physical disabilities. The Terrible Towel is credited with being the first "rally towel" and its success has given rise to similar products promoting other teams. Numerous versions have been produced; almost all are black and gold in color with the words "Myron Cope's Official The Terrible Towel" printed on the front. In October 2009 a pink Terrible Towel was introduced to promote Breast Cancer Awareness. In 2020 during the COVID-19 pandemic, counterfeit rally towels were made or sold on the secondary market. As of January 2021, a lawsuit is still pending.