Social network aggregation

rdf:langString Social network aggregation

rdf:langString Social network aggregation is the process of collecting content from multiple social network services into one unified presentation. The task is often performed by a social network aggregator, such as Hootsuite or FriendFeed, which pulls together information into a single location, or helps a user consolidate multiple social networking profiles into a single profile. Various aggregation services provide tools or widgets to allow users to consolidate messages, track friends, combine bookmarks, search across multiple social networking sites, read RSS feeds for multiple social networks, see when their name is mentioned on various sites, access their profiles from a single interface, provide "lifestreams," and so on. Social network aggregation services attempt to organize or simplify a user's social networking experience, although the idea has been satirized in the concept of a "social network aggregator aggregator." There are other related uses of social media aggregators, aside from simplifying the user's social networking experiences. Some aggregators are designed to help companies and individuals improve engagement with their brands by creating aggregated social streams that can be embedded into an existing website and customized to look visually intrinsic to the site. This allows potential customers to interact with all the social media posts maintained by the brand, without requiring them to jump from site to site. This has the benefit of keeping customers on the brand's site for a longer period.