Science-to-business marketing
http://dbpedia.org/resource/Science-to-business_marketing
Science-to-business marketing (S2B marketing) entails the marketing of research conducted at research institutions, particularly universities, to industry or other interested parties. The acronym S2B follows a series of marketing acronyms used to shorten and popularise marketing specialisations, including (B2C) (business-to-consumer marketing) and (B2B) (business-to-business marketing).
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Science-to-business marketing
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Science-to-business marketing (S2B marketing) entails the marketing of research conducted at research institutions, particularly universities, to industry or other interested parties. The acronym S2B follows a series of marketing acronyms used to shorten and popularise marketing specialisations, including (B2C) (business-to-consumer marketing) and (B2B) (business-to-business marketing).
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