Retail politics

Retail politics is a type of political campaigning in which politicians directly talk to and interact with their supporters. Examples of retail politics include in-person campaign events, rallies, and direct mail. More recent examples of such campaigning have included candidates' appearances on podcasts. It is often framed as an alternative to "wholesale" politics, in which candidates attempt to reach a large number of potential voters at one time, rather than targeting a smaller number more directly. In the United States, in-person retail politics has become less common in recent years, in large part because of the increasing influence of televised debates between candidates. rdf:langString