Post-transaction marketing
http://dbpedia.org/resource/Post-transaction_marketing an entity of type: Company
Post-transaction marketing is a deceptive marketing practice used by many companies, which have then been subject to investigation, charges from state attorneys general, and class action lawsuits. According to a United States Senate staff report, this practice presents "highly aggressive sales tactics [which] charge millions of American consumers for services the consumers do not want and do not understand they have purchased." It reports that consumers involuntarily spent $1.4 billion USD due to these practices, US$792 million of that paid to the third-party sites which presented services paid for by post-transaction marketing. The report concluded that such marketing practices "exploit consumers' expectations about the online 'checkout' process." It stated that their "Misleading 'Yes' an
rdf:langString
rdf:langString
Post-transaction marketing
xsd:integer
36040628
xsd:integer
1083932502
rdf:langString
Post-transaction marketing is a deceptive marketing practice used by many companies, which have then been subject to investigation, charges from state attorneys general, and class action lawsuits. According to a United States Senate staff report, this practice presents "highly aggressive sales tactics [which] charge millions of American consumers for services the consumers do not want and do not understand they have purchased." It reports that consumers involuntarily spent $1.4 billion USD due to these practices, US$792 million of that paid to the third-party sites which presented services paid for by post-transaction marketing. The report concluded that such marketing practices "exploit consumers' expectations about the online 'checkout' process." It stated that their "Misleading 'Yes' and 'Continue' buttons cause consumers to reasonably think they are completing the original transaction, rather than entering into a new, ongoing financial relationship with a membership club."
xsd:nonNegativeInteger
6506