Pontiac Six

rdf:langString Pontiac Six

rdf:langString Pontiac Six

rdf:langString Pontiac Six

rdf:langString Pontiac Assembly, Pontiac, Michigan, United States

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rdf:langString Pontiac straight-6 engine

rdf:langString Pontiac

rdf:langString Fisher Body, Pontiac, Michigan

rdf:langString The Pontiac Six was a more affordable version of its predecessor Oakland Six that was introduced in 1926, sold through Oakland Dealerships. Pontiac was the first of General Motors companion make program where brands were introduced to fill in pricing gaps that had developed between Cadillac, Buick, Oldsmobile, Oakland and Chevrolet. The original marketing approach begun when GM was incorporated in 1908 was to offer a range of vehicles in various body styles based on affordable to extravagant, and the customer base would gradually trade up every few years to the next hierarchy brand. Pontiac was introduced as an affordable Oakland, followed by LaSalle for Cadillac, Marquette for Buick and Viking for Oldsmobile. Pontiac's introduction was a sales success while customers shied away from the more expensive Oakland, and once the Wall Street Crash of 1929 and the Great Depression followed, both Pontiac and Oakland were being considered for cancellation but the decision was made to keep Pontiac as the economy began to recover.