Playtex
http://dbpedia.org/resource/Playtex an entity of type: WikicatCompaniesBasedInWestport,Connecticut
Playtex (anciennement International Latex Corporation) est une entreprise américaine spécialisée dans la fabrication et la distribution de vêtements et de produits d'hygiène féminine. Créée en 1932 à Stamford (Connecticut, États-Unis), elle est connue entre autres pour l'invention du soutien-gorge cœur-croisé.
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Playtex is een Amerikaanse merknaam die sinds 1947 bestaat, als opvolger van het in 1932 opgerichte International Latex Corporation, en die sinds 1988 gebruikt wordt door twee verschillende bedrijven: Playtex Apparel (een dochterbedrijf van Hanesbrands) en Playtex Products (een dochterbedrijf van ). Het eerste merk omhelst beha's, shapewear en onderbroeken, terwijl het tweede bedrijf tampons, huishoudhandschoenen en babyproducten verkoopt.
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Playtex is an American brand name for undergarments, baby products, gloves, feminine products, and sunscreen. The brand began in 1947 when International Latex Corporation (ILC) created a division named Playtex to produce and sell latex products. Playtex was the first to advertise undergarments on national television in 1955, written by Howard Shavelson at Olgilvie and Mather, and the first to show a woman wearing only a bra from the waist-up in a commercial in 1977. They developed space suits for the Apollo program.
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Playtex
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Playtex
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Playtex
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Playtex
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1929240
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1083491976
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United States, Canada
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2020-02-29
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200
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Playtex Apparel logo
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Playtex Products logo ,
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United States
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Making Every Day Better ,
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Who Knows You Like We Do?
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Feminine care/baby care/intimate apparel
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Playtex (anciennement International Latex Corporation) est une entreprise américaine spécialisée dans la fabrication et la distribution de vêtements et de produits d'hygiène féminine. Créée en 1932 à Stamford (Connecticut, États-Unis), elle est connue entre autres pour l'invention du soutien-gorge cœur-croisé.
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Playtex is an American brand name for undergarments, baby products, gloves, feminine products, and sunscreen. The brand began in 1947 when International Latex Corporation (ILC) created a division named Playtex to produce and sell latex products. Playtex was the first to advertise undergarments on national television in 1955, written by Howard Shavelson at Olgilvie and Mather, and the first to show a woman wearing only a bra from the waist-up in a commercial in 1977. They developed space suits for the Apollo program. Playtex-branded tampons were introduced in the 1960s and became the primary competition to incumbent Tampax. Playtex invented the plastic tampon applicator in 1973. It was one of the tampon manufacturers that were sued for aggressively advertising over-absorbent tampons, which led to toxic shock syndrome. Playtex was acquired by Esmark in 1975, and then by Beatrice Foods in 1985. A year later, it was acquired for $1.25 billion, and its cosmetics brands were sold to Revlon. In 1988, Playtex split into Playtex Apparel Inc. and Playtex Products LLC. Playtex Apparel was sold to Sara Lee Corporation in 1991, and to Hanesbrands in 2007.
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Playtex is een Amerikaanse merknaam die sinds 1947 bestaat, als opvolger van het in 1932 opgerichte International Latex Corporation, en die sinds 1988 gebruikt wordt door twee verschillende bedrijven: Playtex Apparel (een dochterbedrijf van Hanesbrands) en Playtex Products (een dochterbedrijf van ). Het eerste merk omhelst beha's, shapewear en onderbroeken, terwijl het tweede bedrijf tampons, huishoudhandschoenen en babyproducten verkoopt.
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32742
