Parasocial contact hypothesis
http://dbpedia.org/resource/Parasocial_contact_hypothesis
In psychology and media studies, the parasocial contact hypothesis is that positive portrayals of minority groups in mass media can reduce prejudice in a manner similar to that predicted by the Contact Hypothesis in social psychology.
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Parasocial contact hypothesis
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In psychology and media studies, the parasocial contact hypothesis is that positive portrayals of minority groups in mass media can reduce prejudice in a manner similar to that predicted by the Contact Hypothesis in social psychology. Developed by Edward Schiappa, Peter B. Gregg, and Dean E. Hewes in a series of studies conducted at the University of Minnesota, the theory is now widely cited and accepted as an example of media influence. In 2016 it was recognized with the Woolbert Award of the National Communication Association as work "that has stood the test of time and has become a stimulus for new conceptualizations of communication phenomena.”
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