Nadim Sadek

rdf:langString Nadim Sadek

rdf:langString Nadim Sadek (born October 1962) Irish-Egyptian marketing-entrepreneur. Sadek became a Director of Burns Sadek Research and founded Sadek Wynberg Research that was sold to WPP as Sadek Wynberg Millward Brown. He served as Global CEO of Millward Brown's Qualitative Network, and later as Worldwide Commercial & Strategy Director at Research International. He created the Inish Turk Beg brand, based on the values of the eponymous island, Inish Turk Beg. He sold the island in 2013, while keeping the intellectual property rights to the brand and businesses he established. He was Founder & CEO at brand management consultancy, TransgressiveX, based in London, specialising in developing business value through brands, particularly employing a contemporary iteration of Social Exchange Theory. This relaunched in June 2019 as ProQuo AI, the world's first and only automated brand management platform and grew to a team of 100 across New York, London and Johannesburg, generating millions of dollars of annually recurring revenues, before being sold in August 2022. Sadek is also Artist Manager of Shaefri at Off The Record Ltd, and Executive Producer & Presenter at Boss Bikes Club.