Mobile phone industry in South Korea

rdf:langString Mobile phone industry in South Korea

rdf:langString Smart phones offer more connectivity to the crowd and reach of information than basic feature phones. Over several years, mobile phone industry has grown significantly and people demand the growth of smart phones such as expanding its memory, larger screen size, and open operating systems. People in South Korea are really into the technologies related with daily life and they love to improve the quality of life. In that aspect, Apple’s first smart phone was a really big deal in South Korea and this was way more than how other countries were excited. How do we know this? We can easily understand how people in South Korea liked Apple’s first IPhone by looking at what Samsung invented. After some time has passed, LG electronics participated in this competition as the smart phone business kept growing. Compare to Apple and Samsung, LG had little different business strategy, which to make the devices with lower price and better functionality other than high specs; however, as LG started focus on better camera functions and screen quality with better pixel, their cost of goods started to increase but the sales was not so much improved. As the result of continuing net loss in smart phone business, LG decided to quit from this area and announced this in public on April, 2021. Up until this time, Apple and Samsung were two major companies in this field and LG had some portion out of that. Like it was mentioned above, people in South Korea are very sensitive in these kinds of technology matters and because of this characteristics, Apple knows too that South Korea is a big market to sell their products. Although LG electronics quitted from the smart phone business, they still have other electronic devices in the shops with empty spaces on where smart phones used to be displayed. Apple knew this event was a chance to increase their sales in South Korea and tried to take this opportunity by renting LG’s displaying spaces in markets. Samsung didn’t just wait for Apple to take actions, but they tried to tempt LG smart phone users by offering them good deals on their new Samsung phones. Trade-in event with used LG smart phone can be a good example. Ever since then, Samsung and Apple are in war on this smart phone business field, and this war is still on-going.