Mel-O-Toons

rdf:langString Mel-O-Toons

rdf:langString Opening sequence

rdf:langString United States

rdf:langString English

rdf:langString Paul DeWitt

rdf:langString Mel-O-Toons (sometimes erroneously spelled Mello Toons) was a series of six-minute animated cartoons, using limited animation, and were produced starting in 1959 by New World Productions and syndicated by United Artists. The stories featured various folk tales, Greco-Roman myths, Biblical stories, classic literary adaptations, and adaptations of classical music and ballet, as well as stories about animals written by Thornton Burgess. The soundtracks were often taken from existing children's records, licensed from the original labels, including RCA Records and Capitol Records. 104 cartoons were produced. In October 1960, United Artists bought time on a station in Toledo, Ohio, to test the Mel-O-Toons for audience response; they showed two of the films, "Rumplestiltskin" and "Waltz of the Flowers". Variety reported that the viewer response was entirely positive, saying, "Many parents compared the Mel-O-Toons favorable to what they called the usual violence in kiddie programming." A week later, UA bought a full-page ad in Variety, announcing: "We passed the test in Toledo!" The ad described the test: "Here's what happened: Two of these new cartoons were shown in a fifteen-minute on-the-air audition over WSPD-TV. Viewers were asked to send in their opinions, with no prizes or incentives of any kind. In less than a week, over 400 replies arrived. All except five individuals were wildly enthusiastic." After many years out of circulation, public domain prints have turned up on videotape and DVD.