Magic (New Zealand radio network)

rdf:langString Magic (New Zealand radio network)

rdf:langString Magic

rdf:langString Magic

rdf:langString Magic 2019.svg

rdf:langString Magic is a New Zealand oldies radio network owned by MediaWorks New Zealand. The network targets New Zealand's growing population of baby boomers with a line-up of veteran broadcasters. Its breakfast show, Magic Breakfast (formerly Magic in the Morning), is hosted by former television producer, game show host, and sports commentator Mark Leishman. The station targets 50- to 69-year-olds, an older demographic than similar MediaWorks brands. It is run alongside The Breeze with a similar playlist, but The Breeze has a younger female skew and easy listening music focus. Another MediaWorks network, The Sound, previously played similar music but now has a male skew and a rock music focus. Magic targets older listeners who have a "youthful, active approach to life" and want "fantastic music and a feel-good attitude". However, some marketing commentators have argued the "youthful" brand is out of touch with the "antiquated" classic playlist. Its playlist, drawn from the 1950s to 1970s, includes music from Elvis Presley, The Beach Boys, Roy Orbison, Dusty Springfield and Rod Stewart. Magic operated Magic Talk, a nationwide Auckland-based talkback, news and sport radio network formed by the 2019 rebrand of Radio Live. The station competed directly against NZME station Newstalk ZB. Magic was rebranded as Magic Music, and some programmes shared with Magic Talk. This change took effect in mid-January 2019, with a large number of Radio Live hosts leaving the station due to the restructure. The first programme aired on Magic Talk was Overnights with Tony Amos. The station ceased on 20 March 2022 ahead of its delayed rebranding as Today FM on 21 March 2022.