List of marketing terms

rdf:langString List of marketing terms

rdf:langString Many terms are used in the marketing field. * AIDA (marketing) * Arrow information paradox * Attack marketing * Bargain bin * Business-to-business * Business-to-consumer * Business-to-government * Cause marketing * Copy testing * Cost per conversion * Customer lifetime value * Customer relationship management * Decision making unit * Disintermediation * Double jeopardy (marketing) * * Emotional Branding * Engagement (marketing) * Facelift (product) * Fallacy of quoting out of context * Fine print * Flighting (advertising) * Growth Hacking * Heavy-up * Inseparability * Intangibility * Integrated marketing communications * Low-end market * Marketing communications * Marketing experimentation * Marketing exposure * Marketing information system * Marketing mix for product software * Marketing speak * Megamarketing * Name program * Next-best-action marketing * Nielsen ratings * Out-of-box experience * Perishability * Permission marketing * Price Analysis * Product lifecycle * Product lifecycle management * Promoter (entertainment) * Q Score * Relational goods * Representative office * Response rate ratio * Return on event * Return on investment * ROI – Return on Investment * Science-to-business marketing * SEO – search engine optimization * Share of Wallet * Soft launch * Solutions Marketing * Sports Entertainment * Square inch analysis * Sweeps period * Top of mind awareness * Visual merchandising * White label