Lad culture

rdf:langString Lad culture

rdf:langString yes

rdf:langString Michael Bracewell

rdf:langString Frieze Magazine

rdf:langString "Laddism.. ..pretend[s] to be endearingly naughty.. ..Women, faced with lads, are supposed to raise their eyes to heaven in mock despair, thus becoming matriarchal figures who grant their grudgingly but secretly amused blessing to the sealed male world of laddism. As a heterosexual construct, in which men become little boys with adult desires, and women become their passive but sexually available mothers, laddism is straight from the darker chapters of a psychoanalyst’s hand-book.."

rdf:langString "A Boys own Story"

rdf:langString Lad culture (also the new lad, laddism) was a media-driven, principally British and Irish subculture of the 1990s and early 2000s. The image of the "lad"—or "new lad"—was that of a generally middle class figure espousing attitudes typically attributed to the working classes. The subculture involved heterosexual young men assuming an anti-intellectual position, shunning cultural pursuits and sensitivity in favour of drinking, sport, sex and sexism. Lad culture was diverse and popular involving literature, magazines, film, music and television, with ironic humour being a defining trope. Principally understood at the time as a male backlash against feminism and the pro-feminist "new man", the discourse around the new lad represented some of the earliest mass public discussion of how heterosexual masculinity is constructed. Lad culture peaked around the turn of the millennium and can be seen as going into decline as the market for lad mags collapsed in the early 2000s, driven by the rise of Internet. Nonetheless, the stereotype of the lad continued to be exploited in advertising and marketing as late as the mid-2010s and the term "lad culture" is still occasionally used to refer to collective, boorish or misogynistic behaviour by young heterosexual men, particularly university students. Though the term "lad culture" was predominantly used in Britain and Ireland, it was part of a global cultural trend in the developed English speaking world. The title of a 2007 book by the gender studies academic David Nylund about USA Sports Radio, "Beer, Babes and Balls" mirrors the three stereotypical interests of the "lad." The American term Bro culture is clearly closely related, though originated around two decades later than "lad culture" and therefore needs to be understood against a different cultural context.