Hooper's Hooch

rdf:langString Hooper's Hooch

rdf:langString Hooper's Hooch (often simply referred to as Hooch) is an alcopop that was most popular during the mid-1990s. The name Hoopers refers to William Hooper, inventor of the hot water bottle and manufacturer of lemonade in the 1840s whose trademark was owned by Burton-on-Trent-based brewer Bass. Launched in Britain in 1995 by Bass as an alcoholic lemonade, it attained immediate popularity, leading to the development of orange- and blackcurrant-flavoured versions. At its peak, 2.5 million bottles of Hooper's Hooch were sold each week in Britain, and it was the market leader for alcopops with up to 70% of the market. However, alcopops became less popular, and the drink was discontinued in the UK in 2003. Research by the Prime Minister's Strategy Unit found that between 1995 and 2001, alcopop consumption by children "grew markedly", while between 1992 and 2001, consumption of alcohol among 11 to 15-year-olds rose by 63%. It was reintroduced in 2012 in a lower alcohol formulation. The success of Hooper's Hooch began an industry-wide trend of incorporating lighter, less calorific drinks with alcohol equal to the amount found in a standard beer or glass of wine.