Hey Tea

rdf:langString Hey Tea

rdf:langString Hey Tea

rdf:langString Hey Tea

rdf:langString 喜茶

rdf:langString 皇茶

rdf:langString in Jiangmen

rdf:langString HeyTea location in Guangzhou

rdf:langString hei2 caa4

rdf:langString wong4 caa4

rdf:langString Happy Tea

rdf:langString no

rdf:langString HEYTEA logo.png

rdf:langString Huáng Chá

rdf:langString Xǐ Chá

rdf:langString Shenzhen Meixixi Catering Management

rdf:langString Hey Tea (Chinese: 喜茶; pinyin: Xǐ Chá; Jyutping: hei2 caa4; lit. 'Happy Tea') is a Chinese tea drink chain founded in 2012 and headquartered in Nanshan District, Shenzhen. Started off as a small tea store called "royal tea” (皇茶) in Jiangmen city, Guangdong Province, the brand quickly expanded into other cities in Guangdong and China. Due to a trademark issue, the original name "Royal Tea" was dropped and "Hey Tea" (喜茶) was adopted. As of January 2021, Hey Tea operates 650 stores in China and 4 stores in Singapore. Hey Tea is commonly regarded as a "Wanghong" brand in China because its popularity on social media. The brand is famous for its modern interior design, photogenic packaging and innovative drinks. As of 2018, millennials are its main customer demographic. As of that year, most locations are in shopping malls catering to wealthy customers. Its signature items are various and fruit tea. The cheese mixture used in their signature cheese tea is described as "a blend of New Zealand's Anchor cheese, milk, cream and salt".