Gordon Moskowitz

rdf:langString Gordon Moskowitz

rdf:langString Gordon Blaine Moskowitz (born October 6, 1963) is a social psychologist working in the field of social cognition. He is currently a professor in the Department of Psychology at Lehigh University. His primary research interests are in examining: 1) social inferences which occur with neither the intention of forming an impression nor the awareness that one has done so (i.e., the extent to which social inferences, especially stereotypes, are spontaneous); and 2) the non-conscious nature of motivation and goals, with emphasis on how the goals to be egalitarian and creative are more efficiently pursued when one is not consciously trying to pursue them. This work has been applied to the question of how stereotypes impact medical diagnosis and treatment and contribute to health disparities, as well as to how medical training can implement what is known about controlling stereotyping and prejudice to reduce such bias and minimize health disparities.