Goebel Brewing Company

rdf:langString Goebel Brewing Company

rdf:langString Goebel Brewing Company was a brewing company in Detroit, Michigan from 1873 to 1964 eventually acquired late in its existence by Stroh Brewery Company. The beer was locally popular in Detroit from the company's inception, but grew in popularity and was eventually available in many states for a brief period in the 1940s, with an ad campaign in Life magazine that featured restaurant ads from many famous eateries around the country using Goebel beer as an ingredient. The beer, billed as a "light lager", was golden in color, and was noticeably drier than most everyday beers of the era. Their longtime mascot was a bantam, called Brewster Rooster, who wore attire with Goebel's logo, and the beer was a long-time sponsor of Detroit Tigers baseball broadcasts on radio. Prohibition forced the closure of the brewery in 1920 though the space was rented out to various industries. In 1932 the company was reorganized. Though Prohibition was repealed in 1933 the brewery would not begin new production until the Spring of 1934. Otto Rosenbusch, the retired brewmaster from Stroh Brewery Company, was brought on to help Goebel compete against his old employer at Stroh's and his son Herman who was the head brewer there. Upon the elder Rosenbusch's passing in 1935, Charles Elich, the brewmaster at the Pabst Brewing Company agreed to become both the brewmaster and superintendent at Goebel. In the John Bellairs book The Trolley to Yesterday and its eventual sequel The Wrath of the Grinning Ghost, the character of Brewster (really Horus, a god of Upper and Lower Egypt) is given his name because he bears a resemblance to Brewster Rooster.