Creatable World

Creatable World is the first line of gender-neutral dolls produced by Mattel. Creatable World dolls differ in design from other dolls produced by Mattel. The design of the doll is unique and is noticeably different from both Barbie and Ken; there are no curves or broad shoulders present on the dolls. The doll does not have breasts like Barbie does and has other features that do not display an obvious gender. The dolls are designed to be versatile: with wigs to change hairstyles and a variety of clothing options. Research and design for the doll line's development took 18 months. Mattel tested the product with focus groups that included children with a variety of gender identities. rdf:langString