Comerica Bank New Year's Parade

rdf:langString Comerica Bank New Year's Parade

rdf:langString The Comerica Bank New Year's Parade (also known as the Cotton Bowl Parade) was an annual New Year's Day parade held in downtown Dallas, Texas. The parade was sponsored by Comerica Bank, presented by the J. Curtis Sanford Parade Committee, and benefited the Field and Mary Scovell Scholarship Foundation. It was revived in 2007 and was held each year for the AT&T Cotton Bowl Classic. An estimated 100,000 people attended the parade each year. The parade route was 1.5 miles (2.4 km) long, starting in the Dallas Arts District and ending at the American Airlines Center, by Victory Park. It featured about 80 different entries, including about 20 floats and various marching bands, balloons, and other such performances. The parade was followed by pep rallies in the park for each team competing in the Cotton Bowl Classic. Although the game was moved to AT&T Stadium at Arlington, Texas, the 2010 parade was still held in Dallas. The Dallas Convention & Visitors Bureau said that the New Year's Day parade was important to the local economy because it increased the number of people shopping, dining, and staying in hotels during the end of the holiday season. The 2010 edition of the Comerica Bank New Year's Parade was the final parade to be held. It has not been held since that time, although both the Cotton Bowl Classic and Heart of Dallas Bowl events are still being played, with the Heart of Dallas Bowl at Gerald J. Ford Stadium and the Cotton Bowl at AT&T Stadium.