CNN Checkout Channel
http://dbpedia.org/resource/CNN_Checkout_Channel an entity of type: Thing
CNN Checkout Channel was a satellite television network operated by ActMedia and Turner Broadcasting System through its CNN and Turner Private Networks subsidiaries. The network was a place-based out-of-home advertising service, fed via televisions installed in the checkout lines of participating supermarkets. The service carried a mixture of news programming provided by CNN, accompanied by national advertising sold by the network. Costs of installing the service's equipment were covered by Turner, and stores received a share of national advertising revenue.
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CNN Checkout Channel era un canal de televisión de emisión por satélite basado en el seguimiento personalizado para tiendas de comestibles de Estados Unidos. La red se estrenó en 1991 y se instaló en más de 1000 tiendas de comestibles a través de 30 cadenas de supermercados en 25 mercados de Estados Unidos. CNN cerró la red a finales de 1993. El canal fue administrado por una división de Turner Broadcasting System, ahora una división de la compañía Time Warner. La red había sido fundada por Jon Petrovich y Scott Weiss.
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CNN Checkout Channel
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CNN Checkout Channel
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CNN Checkout Channel
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CNN Checkout Channel
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22718976
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1052361471
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1993-03-31
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United States
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Atlanta, Georgia, US
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English
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1992-02-20
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ActMedia
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Turner Private Networks
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CNN Checkout Channel was a satellite television network operated by ActMedia and Turner Broadcasting System through its CNN and Turner Private Networks subsidiaries. The network was a place-based out-of-home advertising service, fed via televisions installed in the checkout lines of participating supermarkets. The service carried a mixture of news programming provided by CNN, accompanied by national advertising sold by the network. Costs of installing the service's equipment were covered by Turner, and stores received a share of national advertising revenue. By 1993, CNN Checkout Channel was carried in 840 stores. Reception to the service was mixed; some were neutral to the concept, while cashiers at its participating stores found the in-store televisions broadcasting its programming to be distracting. After believing that it would be too difficult to make the service profitable, Turner discontinued CNN Checkout Channel in March 1993, and took a write-down of $16 million.
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CNN Checkout Channel era un canal de televisión de emisión por satélite basado en el seguimiento personalizado para tiendas de comestibles de Estados Unidos. La red se estrenó en 1991 y se instaló en más de 1000 tiendas de comestibles a través de 30 cadenas de supermercados en 25 mercados de Estados Unidos. CNN cerró la red a finales de 1993. La red inició la utilización de los televisores de Philips en la caja registradora de cada pasillo. CNN luego instaló altavoces activados con sensores de movimiento por separado en la cabecera de los pasillos, en un esfuerzo para reducir el ruido general en la tienda, sobre todo en los pasillos que estaban cerrados, y para superar los comentarios de los asistentes de la caja registradora que se distraían con el audio procedente de la televisión. El canal fue administrado por una división de Turner Broadcasting System, ahora una división de la compañía Time Warner. La red había sido fundada por Jon Petrovich y Scott Weiss.
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10696