BBC Two 'Personality' idents
http://dbpedia.org/resource/BBC_Two_'Personality'_idents
The BBC Two Personality idents were a set of idents used on BBC Two from 19 November 2001 (the same day when ITV2 also launched a new look) until 18 February 2007. The idents were produced by the Lambie-Nairn branding agency, who had created the previous look. The idents feature an ivory sans serif white '2' in a yellow environment and performing a variety of tasks, and a purple boxed BBC Two logo.
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BBC Two 'Personality' idents
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30838125
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1120356973
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1991
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InternetArchiveBot
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September 2017
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yes
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Martin Lambie-Nairn
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At the same time, the BBC Two programme controller changed and the BBC Two channel was directed differently; it wanted to broaden its audience, it wanted to be much lighter and so the identity we had produced for it before became completely wrong. It was based in the art world, if you like, and so we made the 2 into a character.
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After this was running for about four or five years, we then had some new programme controllers come in, and they were not at all sympathetic of having the system 'BBC' and then their brand after, same as their colleagues next door. They wanted a logo like proper television channels and proper companies ... we were then called back in, and they said we want a logo. They quite simply said you do it or we get someone else to do it. So I said I would do it, in case someone does something horrid, and so I just put them in a box.
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--11-19
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The BBC Two Personality idents were a set of idents used on BBC Two from 19 November 2001 (the same day when ITV2 also launched a new look) until 18 February 2007. The idents were produced by the Lambie-Nairn branding agency, who had created the previous look. The idents feature an ivory sans serif white '2' in a yellow environment and performing a variety of tasks, and a purple boxed BBC Two logo.
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22301
