Apparatgeist

rdf:langString Apparatgeist

rdf:langString January 2020

rdf:langString This sentence is incoherent and the meaning of "technospirit" isn't clear.

rdf:langString Apparatgeist theory is defined as “the spirit of the machine that influences both the designs of the technology as well as the initial and subsequent significance accorded to them by users, non-users and anti-users.” The theory was developed by James E. Katz and Mark Aakhus to explore the social, cultural and material aspects of the mobile and personal communication technologies (PCTs). “Regardless of culture, when people interact with PCTs, they tend to standardise infrastructure and gravitate towards consistent tastes and universal features,” Katz states. The two scholars proposed this term to bring the primary focus upon the human use and consequences of PCTs. In an effort to explain the patterns associated with PCTs, Katz and Aakhus advanced the concept of Apparatgeist by identifying several cross-cultural trends in the adoption, use and conceptualization of mobile phones. These trends have emerged in many social contexts, including participation in social networks, changes in traditional communication habits to accommodate mobile communication, competent mobile communication and unanticipated behaviors from mobile communication.